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Commerce · Q224

Marketing Management

Graduate and Post Graduate · Commerce · question 224

Q224

34% of the customers who fall in one of the categories of diffusion process who are deliberate customers to accept an innovation just before the average adopter in a social system. Such customers who are above average in social and economic measures, rely quite a bit on advertisements and salesmen are known as

A.
early adopters
Answer
B.
early majority
C.
late majority
D.
late adopters

Answer: Option A

Solution

Answer: Option A
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