Q74
A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following?
A.
Captive product pricing
B.
Optional product pricing
AnswerC.
Product line pricing
D.
Segmented pricing
Answer: Option B
Solution
Answer: Option B
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