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Management · Q303

Marketing

Graduate and Post Graduate · Management · question 303

Q303

A manufacturer, to market its products, focuses on the following marketing channel alternatives. 1. Telemarketing 2. Distributors 3. Salesforce 4. Internet 5. Retail stores 6. Value added partners Select the answer of correct sequence of the channel alternatives in order of increasing cost per transaction.

A.
4, 5, 1, 6, 2, 3
B.
4, 1, 5, 2, 6, 3
Answer
C.
1, 4, 2, 5, 3, 6
D.
1, 4, 5, 2, 3, 6

Answer: Option B

Solution

Answer: Option B
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