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Management · Q247

Management Information System (MIS)

Graduate and Post Graduate · Management · question 247

Q247

A method of interacting with customers such as a Web site or a wireless device is called _____________.

A.
Demand point
B.
Customer service model
C.
Sales force point
D.
Touch point
Answer

Answer: Option D

Solution

Answer: Option D
Solution:
A method of interacting with customers such as a Web site or a wireless device is called Touch point. Touchpoint (also touch point, contact point, point of contact) is business jargon for any encounter where customers and business engage to exchange information, provide service, or handle transactions.