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Commerce · Q686

Marketing Management

Graduate and Post Graduate · Commerce · question 686

Q686

A product line strategy where in a company adds a higher priced product to a line, in order to attract a broader market which helps the sale of its existing lower priced products is called

A.
trading up
B.
trading down
C.
life cycle extension
D.
product line extension
Answer

Answer: Option D

Solution

Answer: Option D
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