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Commerce · Q303

Marketing Management

Graduate and Post Graduate · Commerce · question 303

Q303

A seller charges a relatively low price on a new product in order to obtain economies of scale and rapid creation of Mass Market. This is an example of which kind of pricing strategy?

A.
Cost plus
B.
Mark-up
C.
Penetration
Answer
D.
Skimming

Answer: Option C

Solution

Answer: Option C
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