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Commerce · Q153

eCommerce

Graduate and Post Graduate · Commerce · question 153

Q153

All of the following are metrics for e-mail campaigns except _________.

A.
open rate
B.
delivery rate
C.
bounce-back rate
D.
cart conversion rate
Answer

Answer: Option D

Solution

Answer: Option D
Solution:
All of the following are metrics for e-mail campaigns except cart conversion rate. The conversion rate is the number of conversions divided by the total number of visitors.