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Commerce · Q804

Marketing Management

Graduate and Post Graduate · Commerce · question 804

Q804

All of the following statements are true except.

A.
It costs more to get a new customer than to keep an existing one
B.
Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run
C.
A product with low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty
Answer
D.
Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy

Answer: Option C

Solution

Answer: Option C
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