Q351
All of the issues below help to determine whether a particular segmentation scheme is useful except
A.
do the people in different segments behave differently towards the product or service
B.
would we use different marketing elements with the different segments
C.
would the different segments behave differently of different marketing elements were used
D.
if the different segments do not behave differently, then we would apply market segmentation
AnswerAnswer: Option D
Solution
Answer: Option D
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