Q300
An effective short-hand summary of the situation analysis is a:
A.
BCG analysis
AnswerB.
SWOT analysis
C.
SBU analysis
D.
Competition analysis
Answer: Option A
Solution
Answer: Option A
Solution:
An effective short-hand summary of the situation analysis is a BCG analysis. BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share).