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Management · Q154

Marketing

Graduate and Post Graduate · Management · question 154

Q154

A(n) _________ product exceeds customer expectations.

A.
Strategic
B.
Superior
C.
Augmented
Answer
D.
Anticipated

Answer: Option C

Solution

Answer: Option C
Solution:
An augmented product exceeds customer expectations. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.