Q178
Arrange the first seven steps to develop a social marketing plan as given by Philip Kotler. 1. Conduct a situation analysis 2. Identify the competition and target market barriers 3. Develop a strategic marketing mix (4Ps) 4. Describe the plan background, purpose and focus 5. Set objectives and goals 6. Craft a desired positioning 7. Select target markets
A.
1, 2, 3, 4, 5, 6, 7
B.
1, 2, 5, 7, 3, 1, 4
C.
4, 1, 5, 6, 7, 3, 2
D.
1, 7, 5, 2, 6, 3, 4
AnswerAnswer: Option D
Solution
Answer: Option D
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