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Commerce · Q169

Marketing Management

Graduate and Post Graduate · Commerce · question 169

Q169

Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image. Reason (R): A transformational appeal often does not attempt to stir up emotions that will motivate purchase.

A.
Both (A) and (R) are correct
B.
(A) is correct, but (R) is incorrect
Answer
C.
(A) is incorrect, but (R) is correct
D.
Both (A) and (R) are incorrect

Answer: Option B

Solution

Answer: Option B
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