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Commerce · Q602

Marketing Management

Graduate and Post Graduate · Commerce · question 602

Q602

Assertion (A): In product concept, the focus is on innovating and improving products. Reason (R): In the selling concept, consumers are persuaded to buy products.

A.
Both (A) and (R) are true
Answer
B.
(A) is true, but (R) is false
C.
(A) is false, but (R) is true
D.
Both (A) and (R) are false

Answer: Option A

Solution

Answer: Option A
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