Q302
Ben & Jerry had four market-product strategies to expand sales. They included (1) market penetration, (2) product development, (3) market development and:
A.
current customer retention
B.
defensive synergy
C.
diversification
AnswerD.
product simplification
Answer: Option C
Solution
Answer: Option C
Solution:
Ben & Jerry had four market-product strategies to expand sales. They included (1) market penetration, (2) product development, (3) market development and (4) diversification.