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Management · Q157

Marketing

Graduate and Post Graduate · Management · question 157

Q157

Businesses spend most of their advertising expenses on business-to-business markets.

A.
TRUE
B.
FALSE
Answer

Answer: Option B

Solution

Answer: Option B
Solution:
Businesses spend most of their advertising expenses on business-to-customer (B2C) markets. Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company.