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Management · Q304

Strategic Management

Graduate and Post Graduate · Management · question 304

Q304

cohesive marketing mix consists of the product, promotion, price, and

A.
personnel
B.
production
C.
advertising
D.
communication
Answer

Answer: Option D

Solution

Answer: Option D
Solution:
Cohesive marketing mix consists of the product, promotion, price, and communication. A cohesive marketing strategy is one that takes all your different platforms of promoting your business and aligns them to the same strategy.