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Commerce · Q764

Marketing Management

Graduate and Post Graduate · Commerce · question 764

Q764

Consider the following statement about segmentation? 1. Help in understanding needs of consumer. 2. Customer gets more customised product. 3. Does not enlavage innovation. 4. Helps in preparing a better competitive strategy. Which of the statement(s) given above is/are correct?

A.
Both 1 and 2
B.
1, 2 and 4
Answer
C.
1, 2 and 3
D.
None of the above

Answer: Option B

Solution

Answer: Option B
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