Q540
Consider the following statements. 1. All marketing strategy is built on segmentation, targeting and positioning. 2. A brand mantra must communicate both what a brand is and what it is not. 3. Goal incompatibility is one of the major causes of conflict among distribution channel members. 4. Physical goods, services and stores can have a brand name, but ideas and people cannot. Which of these statements are true?
A.
1, 2 and 3
AnswerB.
Both 1 and 2
C.
Both 2 and 3
D.
All of the above
Answer: Option A
Solution
Answer: Option A
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