Q345
Consider the following statements. 1. The ultimate level of market segmentation leads to one-to-one marketing. 2. Any attempt to target marketing to children or minorities is discriminatory and unethical. 3. The internet as a medium of adverting has high selectivity and cost. 4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers. Indicate the correct answer.
A.
Statements 1 and 4 are true and others are not
B.
Statements 1 and 2 are true and others are not
C.
Statement 1 is true and others are not
AnswerD.
All statements are false
Answer: Option C
Solution
Answer: Option C
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