Q133
Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called__________.
A.
versioning
AnswerB.
bundling
C.
transactive content
D.
price discrimination
Answer: Option A
Solution
Answer: Option A
Solution:
Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called versioning. Versioning is the creation and management of multiple releases of a product, all of which have the same general function but are improved, upgraded or customized.