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Commerce · Q133

eCommerce

Graduate and Post Graduate · Commerce · question 133

Q133

Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called__________.

A.
versioning
Answer
B.
bundling
C.
transactive content
D.
price discrimination

Answer: Option A

Solution

Answer: Option A
Solution:
Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called versioning. Versioning is the creation and management of multiple releases of a product, all of which have the same general function but are improved, upgraded or customized.