Q11
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
A.
Customer perceived value
AnswerB.
Marketing myopia
C.
Customer relationship management
D.
Customer satisfaction
Answer: Option A
Solution
Answer: Option A
Solution:
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to Customer perceived value.