Even though singing of ballads is no longer lucrative the Bhopas of Rajasthan continue to sing them in order to cherish the memory of their royal warriors.

Answer: Option C

tempting : appealing to or attracting someone, even if wrong or unwise.
attractive : pleasing or appealing to the senses.
profitable : (of a business or activity) yielding profit or financial gain.
honourable : bringing or deserving honour.
lucrative : producing a great deal of profit.


Synonym of lucrative is profitable