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Management · Q581

Marketing

Graduate and Post Graduate · Management · question 581

Q581

For each target market, the firm develops a . . . . . . . . The offering is positioned in the minds of the target buyers as delivering some central benefit(s).

A.
value offering
B.
niche offering
C.
market offering
Answer
D.
segment offering

Answer: Option C

Solution

Answer: Option C
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