Q233
Google are using information technology to pursue this generic strategy of ____________.
A.
Low-cost leadership
B.
Product differentiation
AnswerC.
Focus on market niche
D.
Strengthening customer and supplier intimacy
Answer: Option B
Solution
Answer: Option B
Solution:
Google are using information technology to pursue this generic strategy of Product differentiation. Product differentiation (or just differentiation) is a marketing process of differentiating an offering (product or service) from others in the market.