Q15
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
A.
Belief
B.
Subculture
C.
Post purchase feeling
D.
Stimulus-response Model
AnswerAnswer: Option D
Solution
Answer: Option D
Solution:
This is stimulus-response model of the buyer behaviour. It shows stimuli as input and buyer response as output with the process of decision-making in the middle which depends on the buyer's characteristics.