Q66
Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of ____________.
A.
Operational-level sales and marketing information system
B.
Knowledge-level sales and marketing information system
AnswerC.
Management-Level sales and marketing information system
D.
Strategic-level sales and marketing information system
Answer: Option B
Solution
Answer: Option B
Solution:
Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of Knowledge-level sales and marketing information system. Capability of data mining is to build predictive models.