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Mass Communication and Journalism · Q27

Communication and Media Research

Graduate and Post Graduate · Mass Communication and Journalism · question 27

Q27

If an advertising researcher collects data from a research firm such as AC Neilsen, the IMRB or ORC, this data would be deemed

A.
primary data
B.
secondary data
Answer
C.
raw data and facts
D.
collated data

Answer: Option B

Solution

Answer: Option B
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