Q107
In ________ consumers may share a strong need that cannot be satisfied by an existing product.
A.
Negative demand
B.
Latent demand
AnswerC.
Declining demand
D.
Irregular demand
Answer: Option B
Solution
Answer: Option B
Solution:
In Latent demand consumers may share a strong need that cannot be satisfied by an existing product. Latent demand is basically the desire for a product that a consumer is unable to satisfy because he is himself unable to point it out or doesn't realise what is missing until pointed out.