Q919
In international marketing, it is much easier to
A.
Standardize the brand across markets rather than to standardize the core product benefits
B.
Standardize the quality of a product across markets than to standardize its image
C.
Standardize the core product benefits across markets rather than to standardize the support services
AnswerD.
Standardize the after-sales service of a product across markets than to standardize staff behaviour
Answer: Option C
Solution
Answer: Option C
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