Q84
In Porter's generic strategies model, a focus strategy involves
A.
selling a limited range of products
B.
selling to a narrow customer segment
AnswerC.
selling to one region only
D.
selling simple products that are cheap to produce
Answer: Option B
Solution
Answer: Option B
Solution:
In Porter's generic strategies model, a focus strategy involves selling to a narrow customer segment. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus.