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Management · Q464

Marketing

Graduate and Post Graduate · Management · question 464

Q464

In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E'TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as . . . . . . . .

A.
reintermediation
Answer
B.
disintermediation
C.
e-commerce
D.
e-collaboration

Answer: Option A

Solution

Answer: Option A
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