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Commerce · Q93

Business Environment and International Business

Graduate and Post Graduate · Commerce · question 93

Q93

In the context of globalisation,'Levitt Thesis' means

A.
Standardisation strategy to respond to the worldwide homogenised market and expand the market through aggressive low pricing
Answer
B.
Customise products to regional markets
C.
Customise products to meet the national markets
D.
None of the above

Answer: Option A

Solution

Answer: Option A
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