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Mass Communication and Journalism · Q97

Communication and Media Research

Graduate and Post Graduate · Mass Communication and Journalism · question 97

Q97

In the context of mass media effects, what is priming?

A.
People tend to associate themselves with cinema stars who have a macho image
B.
TV and radio act as primers to perpetuate the tendency to watch crime movies in theatres
C.
When people are exposed to some events through the mass media, their thoughts lead to the generation of sementically related ideas and action tendencies after some time
Answer
D.
People associate the events watched, read, or heard in the media to their own needs

Answer: Option C

Solution

Answer: Option C
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