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Commerce · Q322

Marketing Management

Graduate and Post Graduate · Commerce · question 322

Q322

In the maturity phase of the PLC, a marketing manager should consider:

A.
dropping the product and moving on to the next product winner
B.
modifying the market, product and marketing mix
Answer
C.
expanding R&D
D.
pricing to penetrate the market

Answer: Option B

Solution

Answer: Option B
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