Vidyalelo
Management · Q78

Marketing

Graduate and Post Graduate · Management · question 78

Q78

Industrial products are

A.
Purchased for personal consumption
B.
Frequently purchased for both their functional aspects and their psychological rewards
C.
Traditionally classified according to their characteristics and intended uses.
Answer
D.
Not purchased by non-business organisations.

Answer: Option C

Solution

Answer: Option C
Solution:
Industrial products are traditionally classified according to their characteristics and intended uses. An industrial product is a good used by a company for business consumption.