Q117
__________ influence the behavior of others through their personality, skills, or other factors.
A.
Opinion leaders
AnswerB.
Direct reference groups
C.
Indirect reference groups
D.
Lifestyle groups
Answer: Option A
Solution
Answer: Option A
Solution:
Opinion leaders influence the behavior of others through their personality, skills, or other factors. Opinion leaders are individuals or organizations that are able to influence people by their opinion.