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Commerce · Q352

Business Environment and International Business

Graduate and Post Graduate · Commerce · question 352

Q352

Keeping in the process of globalization, 'Levitt Thesis' means:

A.
There should be standardization strategy for products and aggressive low pricing
B.
There is homogenization of the same products throughout the world
Answer
C.
There should be customized products to meet the national market
D.
None of the above

Answer: Option B

Solution

Answer: Option B
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