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Commerce · Q954

Marketing Management

Graduate and Post Graduate · Commerce · question 954

Q954

Locked-up channels occur for all the following reasons except

A.
Significant volume requirements from manufacturers
B.
Channel member's unwillingness to risk pioneering new products
C.
Channel member's ability to change allegiance without major negative consequences
Answer
D.
Agreement prohibiting distributors from selling competitive products

Answer: Option C

Solution

Answer: Option C
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