Vidyalelo
Management · Q26

Marketing

Graduate and Post Graduate · Management · question 26

Q26

Luxury products, such as Rolex watches, are also known as:

A.
Shopping product
Answer
B.
Convenience product
C.
Emergency product
D.
Specialty product

Answer: Option A

Solution

Answer: Option A
Solution:
Luxury products, such as Rolex watches, are also known as Shopping product. Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.