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Commerce · Q694

Marketing Management

Graduate and Post Graduate · Commerce · question 694

Q694

Magic Box Company wants to provide better customer service while trimming distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Magic Box is thinking of . . . . . . . .

A.
Disintermediation
B.
Integrated logistics management
Answer
C.
Customer relationship management
D.
Vendor-managed inventory

Answer: Option B

Solution

Answer: Option B
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