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Commerce · Q93

Marketing Management

Graduate and Post Graduate · Commerce · question 93

Q93

Market segments can be built-up in many ways, such as preference segments . . . . . . . . preferences occur, when the market reveals distinct preference groups, called natural market segments.

A.
clustered
Answer
B.
natural
C.
homogeneous
D.
diffused

Answer: Option A

Solution

Answer: Option A
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