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Commerce · Q1051

Marketing Management

Graduate and Post Graduate · Commerce · question 1051

Q1051

Marketers need to position their brands clearly in target customer's minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?

A.
Desirable benefit
B.
Good packaging
Answer
C.
Strong beliefs and values
D.
Customer image

Answer: Option B

Solution

Answer: Option B
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