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Commerce · Q734

Marketing Management

Graduate and Post Graduate · Commerce · question 734

Q734

Match List-I and List-II: List-I List-II a. Convenience goods 1. Consumer purchases them frequently, immediately, and with minimal effort. b. Shopping goods 2. Consumer compares them on the basis of suitability, quality, price, and style. c. Speciality goods 3. These are goods with unique characteristics or brand identification. d. Unsought goods 4. Consumers are not aware of them and normally do not think of buying them.

Match List-I and List-II:
List-I List-II
a. Convenience goods 1. Consumer purchases them frequently, immediately, and with minimal effort.
b. Shopping goods 2. Consumer compares them on the basis of suitability, quality, price, and style.
c. Speciality goods 3. These are goods with unique characteristics or brand identification.
d. Unsought goods 4. Consumers are not aware of them and normally do not think of buying them.
A.
a-1, b-4, c-2, d-3
B.
a-1, b-2, c-3, d-4
Answer
C.
a-4, b-3, c-2, d-1
D.
a-2, b-1, c-3, d-4

Answer: Option B

Solution

Answer: Option B
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