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Commerce · Q171

Marketing Management

Graduate and Post Graduate · Commerce · question 171

Q171

Match the following. List-I (Classification of Products) List-II (Explanations) a. Consumer product 1. Products which are designed for use by ultimate consumers or households b. Durable product 2. Product which a consumer usually purchase frequently, immediately and with minimum effort c. Convenience product 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect d. Speciality product 4. Products which normally survive many use

Match the following.
List-I (Classification of Products) List-II (Explanations)
a. Consumer product 1. Products which are designed for use by ultimate consumers or households
b. Durable product 2. Product which a consumer usually purchase frequently, immediately and with minimum effort
c. Convenience product 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect
d. Speciality product 4. Products which normally survive many use
A.
a-1, b-2, c-3, d-4
B.
a-1, b-4, c-2, d-3
Answer
C.
a-2, b-1, c-3, d-4
D.
a-4, b-3, c-2, d-1

Answer: Option B

Solution

Answer: Option B
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