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Commerce · Q654

Marketing Management

Graduate and Post Graduate · Commerce · question 654

Q654

Match the following. List-I (Features of Product Mix) List-II (Explanations) a. Width 1. Varieties offered for each product in the product line. b. Length 2. Total number of product lines a company carries. c. Depth 3. Total number of items in product mix. d. Consistency 4. Closeness exhibited by product lines.

Match the following.
List-I (Features of Product Mix) List-II (Explanations)
a. Width 1. Varieties offered for each product in the product line.
b. Length 2. Total number of product lines a company carries.
c. Depth 3. Total number of items in product mix.
d. Consistency 4. Closeness exhibited by product lines.
A.
a-2, b-3, c-1, d-4
Answer
B.
a-1, b-2, c-3, d-4
C.
a-3, b-2, c-1, d-4
D.
a-1, b-4, c-3, d-2

Answer: Option A

Solution

Answer: Option A
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