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Management · Q518

Marketing

Graduate and Post Graduate · Management · question 518

Q518

Match the following. List-I (Stage of New Product Development) List-II (Features) a. Generating New Product Ideas 1. From Customers b. Idea Screening 2. Problem c. Concept Testing 3. Subject d. Test Marketing 4. Market Segmentation

Match the following.
List-I (Stage of New Product Development) List-II (Features)
a. Generating New Product Ideas 1. From Customers
b. Idea Screening 2. Problem
c. Concept Testing 3. Subject
d. Test Marketing 4. Market Segmentation
A.
a-1, b-3, c-2, d-4
B.
a-3, b-2, c-1, d-4
C.
a-1, b-2, c-3, d-4
Answer
D.
a-4, b-3, c-2, d-1

Answer: Option C

Solution

Answer: Option C
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