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Commerce · Q405

Marketing Management

Graduate and Post Graduate · Commerce · question 405

Q405

Match the items of List-I with items of List-II List-I List-II a. Real needs 1. Expecting good service from a car dealer. b. Unstated needs 2. The customer expects to be seen by his friends as a value-oriented savvy consumer. c. Delight needs 3. The customer wants a car at low operational cost and not initial cost. d. Secret needs 4. The customer receives free insurance on the purchase of a car.

Match the items of List-I with items of List-II
List-I List-II
a. Real needs 1. Expecting good service from a car dealer.
b. Unstated needs 2. The customer expects to be seen by his friends as a value-oriented savvy consumer.
c. Delight needs 3. The customer wants a car at low operational cost and not initial cost.
d. Secret needs 4. The customer receives free insurance on the purchase of a car.
A.
a-3, b-1, c-4, d-2
Answer
B.
a-1, b-3, c-2, d-4
C.
a-2, b-4, c-1, d-3
D.
a-4, b-2, c-1, d-3

Answer: Option A

Solution

Answer: Option A
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