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Management · Q332

Marketing

Graduate and Post Graduate · Management · question 332

Q332

Match the items of List I with that of List II and suggest the correct answer. List-I (Pricing Strategies) List-II (Explanations) a. Customary pricing 1. Ending a price with 99 paise b. Skimming 2. Pricing a product based on perceived expectations of customers c. Penetration pricing 3. Setting a high price which gradually reduces as competitors enter the market d. Psychological pricing 4. Setting a low price for a new product during its intitial offering

Match the items of List I with that of List II and suggest the correct answer.
List-I (Pricing Strategies) List-II (Explanations)
a. Customary pricing 1. Ending a price with 99 paise
b. Skimming 2. Pricing a product based on perceived expectations of customers
c. Penetration pricing 3. Setting a high price which gradually reduces as competitors enter the market
d. Psychological pricing 4. Setting a low price for a new product during its intitial offering
A.
a-1, b-3, c-4, d-2
B.
a-2, b-3, c-4, d-1
Answer
C.
a-4, b-2, c-3, d-1
D.
a-1, b-2, c-3, d-4

Answer: Option B

Solution

Answer: Option B
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