Q956
Match the items of List-I with the items of List-II and indicate the correct combination from the options given below. List-I List-II a. AIDA model 1. Consumer behaviour b. Hierarchy of effects model 2. Marketing communication c. Howard and Sheth model 3. Consumer buying decision process d. Information search 4. Advertising effectiveness
Match the items of List-I with the items of List-II and indicate the correct combination from the options given below.
| List-I | List-II |
| a. AIDA model | 1. Consumer behaviour |
| b. Hierarchy of effects model | 2. Marketing communication |
| c. Howard and Sheth model | 3. Consumer buying decision process |
| d. Information search | 4. Advertising effectiveness |
A.
a-1, b-2, c-3, d-4
B.
a-2, b-3, c-4, d-1
C.
a-2, b-4, c-1, d-3
AnswerD.
a-4, b-1, c-3, d-2
Answer: Option C
Solution
Answer: Option C
No explanation is given for this question Let's Discuss on Board